MEASURE (2014)

Audiovisual Panoramaic Videoinstallation, Stereo Sound.
17.29 minute loop

MEASURE is part of an ongoing body of work, which reflects on concepts of nature in the 21st century.

As experiencing nature through media becomes ever more the new norm the boundaries start to blur between constructed and pre-existing realities.

Hentschläger’s work probes the question of whether physical “nature” and the concept of the “original” can still culturally be meaningful in the Anthropocene. What exactly is a natural experience now? What can be called original, what is to be understood as constructed and artificial, and do such distinctions still matter?

Production Credits
- Commissioned by Audemars Piguet
- Cinematography: Gregor Grkinic
- Special FX: Sonny D
- Sound Consulting, Design and -Mixing: Lauren Weinger Studio
- Assistance Chicago: Nat Stone
- Management and Representation: Epidemic
- Thanks to: Audemars Piguet and DlkwLowe, Mark Werle, Isabelle Meiffert, Richard Castelli, Claire Dugot.

Photo & Videostills © Kurt Hentschläger

Art Basel Hongkong, 2014

© Kurt Hentschläger 2022